instructionalinstitutions are emerging as a savior to the startups in India. GOA Institute of control has begancenter for Innovation which ishelping the entrepreneurs to sustain their companies. students are the foremost beneficiaries of this challenge. See how the wholeversion is functioning. In India, there are variouschallengesfacedby means of the marketerson theinitiallevels of the enterprise. it isan establishedfact that over forty% startups set upwithin thelast years have died. Many factorscontribute to the shutting down of the startups, butone of theprimaryelementsentailsthe lack of innovation and new commercial enterprisefashions. in step with the have a look atby the IBM Institute of commercial enterprisecost and Oxford Economics, 90% of enterprise startups fail inside the first five years because ofthe shortage of notedelements. The failure of the newbusinessis likewise fostered with the aid of the insufficient formal monitoring. What the newenterprise does is to duplicate the western businessmodelsthat don’tsuit the neighborhoodmarketplaceconditions. Copying the prevailingfashions make the prevailingbusinessversion too rigid for the marketplace. Filling the Gaps- India does notmake investmentswithin the R&D throughinternational cooperation amongdistinctcountries and multinationals. therefore, it’s farimperative to fill the gaps throughotherapproach. the educationalestablishments can play a vitalfunction in organising the linkages to provide a rightdirection to the startups. this would be a win-win situation for bothbecause the startups could be able tomaintain & grow, and the educationalestablishmentswill get the practicalpublicity of the real-time issuesfacedby the startups.